DIGITAL STRATEGY • DIGITAL DESIGN
The New Era Cap Company
THE BRIEF
With catwalk shows and sales events put on hold due to Covid-19, New Era needed a new way to bring their team together.
THE SOLUTION
We delivered an innovative online catwalk, allowing this global fashion brand to thrive, even in the depths of worldwide lockdown.
3D motion design led to an immersive website opening animation.
The sales platform is branded with seasonal colours, updated every season.
With space to house full-screen lookbook video and imagery...
...and downloadable sales tools for the remote team.
With bespoke iconography made for the platform.
“The Present Works team continues to do an awesome job. The initial portal was so well received by the European Sales team that we went on to produce four more in 2021, and have built it into every season for the foreseeable future to complement our live events with one central digital hub.”
Alisha Crompton Head of Brand and Events