Find & engage your audience

Model

CONSULTATIVE. CREATIVE. COLLABORATIVE.

We are Present Works - an experienced B2B marketing collective built to help you find and engage your audience.

We combine a pragmatic approach to marketing with a creative mindset to help you make smarter decisions that drive results.

Pioneers in adopting a digital B2C marketing approach with B2B clients, we have the skills and knowhow to identify and utilise the marketing channels that will enable your business to grow.

Values

It always pays to be like-minded. This is how the best work gets done for our clients.

Be pragmatic

Your marketing options are endless. A practical, considered and realistic approach is required to prioritise activity that is going to make a real difference.

Have independence

We are independent to the core. We are free of the shackles of big agencies, and can give you true consultative advice with the agility to make our response a reality.

Be connected

We believe fully in the power of the network. Marketing today needs more elements than ever before to function, and our network of talented specialists is key to our combined success.

Have integrity

We believe success is built on open, honest relationships. Our strong moral compass means we are truly your trusted partners, and can be relied upon to give unbiased advice.

Services

We work with you to craft a personalised marketing mix, backed up by true strategic support using our Find & Seek model.

If customers are looking for your services or organisation, we’ll make sure they find you.

If they aren’t looking for you or don’t know you exist, and you can add value to their business, we will seek them out. form for growth, then prioritise the channels and campaigns that will drive attention, leads and sales.

Business Growth Strategy

To deliver a marketing plan that works for you, we need to understand your business objectives. We work with our clients to define achievable objectives, plan their growth and provide true strategic support.

We get under the skin of your business to learn who your clients are, how you can grow your activity with them and what type of clients you want to bring on board. We plan, prioritise and help you execute your growth strategy, based on the blend of services that underpin our Find & Seek model.

SEO

We believe that once you have the basics right, good SEO performance is the by-product of great work in other areas.

The first stage that we adopt is to conduct a thorough audit of your site, assessing your search visibility against competitors and creating an easy-to-follow, prioritised plan of any changes that need to be made.

We then factor SEO priorities into all of our other work streams, from digital PR to content to brand campaigns. This is a modern approach to SEO, blending technical and creative thinking, focusing on natural brand and link building with an awareness of SEO sensibilities.

Paid Media

We work with clients to examine their entire sales funnel, and understand the role paid media can play at every point along that journey and beyond. From PPC to display, from paid social to OOH, we have the team to create the perfect balance of activity to achieve your goals.

We ensure paid media doesn’t exist in isolation, and understand the interplay between a user’s exposure to a PPC ad, a piece of PR coverage or an experience on one of our client’s sites.

Website Optimisation

Having a fully-functioning website is key to digital success. We work with you to stress test your existing site and identify opportunities to improve usability, technical makeup and visibility within search.

We conduct a thorough audit of your site, encapsulating SEO, CRO, UX and development best practices, to reveal improvements that will make an immediate difference to your digital performance. This is accompanied by a long-term plan to monitor and improve your site inline with your business goals.

Web Development

While we’ll always look to improve what already exists in the first instance, sometimes a new website is the only answer. Our 3P’s (Plan, Produce, Publish) approach is tried and tested allowing us to deliver websites on time and to budget, based on data, not hunches.

Whether it's a creative holding page, one-page brochure site or a fully functional e-commerce site, we have the capability to deliver across a range of platforms and CMS preferences, thanks to our network of trusted specialists.

Brand Development

We’ve worked with many new and established businesses to help them ensure their brand is built to grow. From naming to logo development to full brand guidelines and rollout plans, we know what a good brand looks like and the steps you need to take to make it happen.

Our partners in the brand space can also help to provide the insights that underpin a brand development project, test options with focus groups and conduct thorough brand repositioning and anchoring projects.

LinkedIn

We are firm advocates of the power of LinkedIn for brand awareness and lead generation activity - businesses of all sizes should harness its power. We identify audiences and deliver direct campaigns and new business for our clients.

We use geodemographic techniques to define our audience based on industry, size of organisation, geography, role and person. We then adopt a strategic approach to engaging with this audience, ensuring that we are not only visible, but interacting with them as well.

Content Development

Intelligent, engaging content is the core of our approach to business development, built on being present, demonstrating thought leadership and authority and connecting with your audience.

We prioritise channels and activity that make a real difference. Our in-house team has vast experience across the content process. We develop and deliver robust strategies that help improve visibility, engage the right audiences, and re-energise your existing ones.

Creative Execution

All the strategy and insight in the world is useless if the execution of the resulting idea doesn’t hit the mark. Our creative agency background means we blend business smarts with award-winning ideas, giving us the confidence to know we can capitalise on any opportunity that comes our way.

Our in-house ideation, design and copywriting team can bring campaigns to life, whatever the channel, and can call upon our little black book of network partners to add specialist expertise when required.

B2B PR

Good PR comes from understanding your audience and creating news that resonates with them. Only then will the people that matter tune into your brand and the benefits it can bring. Our PR intelligence comes from close working relationships with our clients coupled with insights from paid and SEO, enabling us to develop strategies based on data, not assumptions.

Events Execution

Events are a serious investment for a business that need to work hard to ensure they generate ROI. Whether you are attending, speaking, sponsoring or investing in a stand, you need to stand out from the crowd, to articulate your proposition effectively and maximise the return on your investment.

We can design your stand, produce your collateral and, more importantly, enable you to ensure your investment is maximised. We work with our clients to ensure they engage with participants and generate real sales opportunities.

TESTIMONIALS

Why our clients chose us.

Insight

Thinking out loud...

People

Our in-house team are skilled, experienced professionals, with that unique knack of combining strategic thinking with a delivery mindset to get results.

We have crafted a team of professionals with the right blend of experience and execution capability.

By working with us you gain a true, independent partner, and access to a network of the best specialists to plan and deliver marketing activity that works.

Network

We’ve found that the best specialists are no longer found in large, integrated agencies. They are lone wolves or running smaller, specialist studios. The model has changed.

That’s why we've built our business around a strong network of best-in-class specialists, on-hand to supercharge your marketing activity.

Contact us today to lay foundations for the sustained growth of your business.

07740 918 436
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